When considering travel destinations in Morocco, Marrakech often comes to mind as the country’s primary travel hub. Known for its vibrant souks, rooftop eateries, and luxurious riads, Marrakech is a popular choice among tourists. However, this popularity comes with drawbacks like overcrowding and a commercialized atmosphere.
For those seeking a more serene experience, Fez presents a compelling alternative. Situated in northern Morocco, Fez, the country’s oldest imperial city founded in 808 AD, is often hailed as Morocco’s cultural and spiritual center. Referred to as the “Athens of Africa,” Fez boasts a rich heritage showcased through its ancient mosques, royal palaces, and ornate madrasas.
Fez is gaining recognition as a top travel destination, recently featured on Condé Nast Traveller’s list of ‘Best Places to Go in 2026.’ With affordable return flights from London starting at £30, Fez is becoming a sought-after destination that combines exotic allure with accessibility.
For travelers seeking a culturally immersive experience away from the hustle and bustle of mainstream tourism, Fez offers a unique charm that captures the essence of Moroccan heritage. From exploring the UNESCO-listed Fes el Bali medina to indulging in Fassi cuisine and engaging in pottery workshops, Fez presents a wealth of authentic experiences.
Fez’s accommodation options, particularly the traditional riads, provide a glimpse into the city’s architectural and cultural richness. Staying at places like La Maison Bleue offers a blend of historical charm and modern comfort, allowing guests to immerse themselves in Fez’s unique ambiance.
Exploring Fez’s culinary scene reveals the city’s gastronomic delights, with restaurants like L’Amandier offering a fusion of Moroccan and Mediterranean flavors. Beyond dining experiences, embarking on a cooking class in a local home provides a hands-on opportunity to learn about traditional Fassi cuisine.
Fez’s artisanal heritage is another highlight, with pottery and zellige tilework showcasing the city’s craftsmanship. Participating in workshops to create mosaic tiles offers a deeper appreciation for the intricate artistry that defines Fez’s aesthetic identity.
For those looking to extend their stay in Fez, the city serves as a convenient base for exploring the picturesque landscapes of northern Morocco, including Chefchaouen in the Rif Mountains. With favorable weather conditions in spring and autumn, Fez beckons travelers to discover its hidden treasures before it gains widespread acclaim.
Fez may not have the same global renown as Marrakech, but its authentic charm and cultural richness make it a compelling destination for travelers seeking a more intimate and genuine Moroccan experience.
For affordable travel options and a chance to explore a city steeped in history and tradition, Fez stands out as a hidden gem waiting to be discovered.
Rooms at La Maison Bleue start from approximately £100 per night, offering a luxurious yet authentic stay in Fez.
Experience the best of Fez through guided tours and activities available on Get Your Guide, ensuring a memorable and enriching journey through this enchanting Moroccan city.