A unique blend of lawn bowling, beer, music, and summer evenings is catching the eye in Guelph. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced a setback due to ongoing construction, leading to a decline in foot traffic and the inability to open their summer patio.
To counter this challenge, the brewery collaborated with the Guelph Lawn Bowling Club to introduce a beer garden, proving to be a successful venture for both establishments. Colton Proveau, co-owner of Brothers Brewing, emphasized the necessity of this partnership as brewery sales plummeted by approximately 50%.
Despite the construction hurdles, Proveau expressed gratitude for the opportunity that arose from the situation. The beer garden at the bowling club has attracted positive responses, with Blake Skinner, the club’s president, noting the added fun element and the influx of newcomers to the sport.
Enthusiastic patrons like Mathew and Jenna Holdom have embraced lawn bowling at the new beer garden and plan to continue their support amidst the ongoing construction. Long-time lawn bowler Emily Gibson praised the beer garden’s contribution to the club, attracting a diverse crowd and ensuring the sport’s longevity.
The collaboration between Brothers Brewing and the Guelph Lawn Bowling Club has not only provided a refreshing escape from downtown disruptions but also facilitated community engagement and introduced a new audience to the traditional sport. The bright prospects of this partnership offer hope for sustained success and growth in the years ahead.