Ted Baker has returned to the UK high street with a new shop-in-shop located at Selfridges Manchester Trafford. The boutique concession showcases a carefully curated selection of fashion, accessories, and lifestyle items, emphasizing summer designs and patterns. Ted Baker describes the space as resembling a walk-in wardrobe for the quintessential Ted woman.
Highlighted pieces in the collection include the Rasher Printed Ottoman Mini Dress priced at £179, the Antya Textured Puff Sleeve Mini Dress at £229, and tailored separates such as the Ambita Tailored Blazer for £299 paired with the Platy Front Pleat Wide Leg Trousers priced at £179.
This development follows the administration of No Ordinary Designer Label (NODL), the company behind Ted Baker’s UK stores, in March 2024, resulting in the closure of all 46 outlets by August 2024. Originating as a menswear brand in 1988, Ted Baker once boasted 550 stores and concessions worldwide, employing approximately 975 individuals before its downfall.
Authentic Brands Group, based in the US, acquired the intellectual property rights to Ted Baker for £211 million in October 2022. The Ted Baker website relaunched in November 2024 under a new agreement with United Legwear and Apparel Co (ULAC) to oversee its online operations in the UK and Europe. ULAC already manages Ted Baker’s presence in the US and Canada and holds partnerships with various renowned brands.
In a similar fashion, Claire’s is planning a resurgence on the high street by opening 50 new stores shortly after closing all 154 of its UK locations. Despite announcing worker layoffs due to closures, administrators at Kroll disclosed plans for a gradual reopening, with the expectation of four to 10 stores debuting weekly from June onwards. Julien Jarjoura, who operates Claire’s shops in several European countries, will finance the new outlets, promising revamped stores featuring new jewelry and accessories ranging from £1.90 to over £100.
Jarjoura expressed confidence in revitalizing the brand, stating, “The brand was essentially lifeless, and we are reviving it.”