A remarkable sculpture of London’s famous Tower Bridge has been unveiled, crafted entirely out of sugar. This stunning piece, replicating one of the UK’s most iconic landmarks, required over 25kg of sugar, equivalent to almost 100,000 calories. Unlike the original bridge that took eight years to construct, this intricate sugar replica was painstakingly assembled over 150 hours, featuring detailed elements like the two towers and the open-air walkway.
Standing at nearly two-and-half-feet tall, the sculpture showcases meticulously crafted windows, doors, and suspension rods. Artist Michelle Wibowo meticulously studied the bascule and suspension bridge architecture, sketched various design features, and brought to life this beloved bridge sculpture.
Commissioned by Kellogg’s for the ‘Reductive Art Exhibition – a story of salt and sugar,’ the sculpture symbolizes the company’s dedication to reducing salt and sugar content by 18% and 23%, respectively, in its cereals over the past decade. Wibowo expressed excitement about contributing to an exhibition showcasing works made solely of salt and sugar, highlighting the design history of Tower Bridge and encouraging viewers to appreciate the sculpture’s intricate details.
The exhibition will be showcased in London and Paris, starting on 8th and 9th September at gallery@oxo. Featuring a range of sugar and salt sculptures, salt sketches, and animations, the event will display works by renowned artists such as Quentin Devine, Gala Bell, Bashir Sultani, and Tim Simpson. A spokesperson from Kellogg’s emphasized the brand’s mission to promote healthier breakfast choices, showcasing their commitment to recipe improvements without compromising taste.
The company’s ongoing efforts to reduce salt and sugar in their cereals, without artificial sweeteners, reflect their dedication to providing consumers with healthier options while maintaining the delicious flavors that customers appreciate.